chapter 5: WHAT’S BOOZE GOTTA DO WITH IT?

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oh that’s right, you here for the booze.

ogogoro, is a traditional west african spirit made from fermented palm sap. it is sometimes enjoyed as a potion, with mysterious roots and herbs transforming the clear spirit into a delicious tinged tonic. our drink is an homage to these ogogoro concoctions. 

our spirit is called Since the Time of John the Baptist, or Since… for short. the name is a nod to africa’s interminable suffering.

ogogoro, banned by british colonial authorities to protect their own alcohol imports, suitably dramatizes the jeopardy of the global trade system on local communities.

today in nigeria, ogogoro is produced in the niger delta, an area that holds the majority of the country’s oil deposits.

the extraction of crude oil, a valuable global commodity, has created a mono economy with tragic statistics. nigeria has a 40 % poverty rate, unemployment is at 41% and inflation is in double digits.

nigeria, nay africa, has worse stats than russell westbrook in a lakers jersey (kidding. westbrook is a legend!).

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